Case Report, Warner brothers Study Example | Topics and Well Written Essays - 1000 words

Report, Warner brothers - Case Study Example Horn is presented with the dilemma with what strategy to adopt to produce and market movies that generate revenues and compensate for other low performing ones. On one hand, selecting the right script is guided by factors like experience, star loyalty, some specific genres of movies which are always liked by the audience or a rival spearheading a new concept which can be marketed along similar story lines. On the other hand, there are various other operational and strategic factors which shape up the selection decision and are based on more of data than intuition or gut feeling (Pisano & Wagonfeld 2009). One of the most essential components to pay attention to and analyze is the risk taking and sharing basis. Warner Bros. typically do not share risks of producing and marketing a movie with other studios and puts in the entire capital and efforts with an optimistic view of getting the risk-return trade-off. However, with such mammoth budget big-event films which are constrained by pub lic acceptance, rival moves and reduced opening weekend sales, risk sharing should essentially be a part of green-lighting a project. True that if successful, the movie will garner huge revenues to the studio and provide for even low budget movies that have failed at the box office. But in case, any of the above $200 million movies did not capture the expected response or fails in the successive weekends, the entire financial statement of studio can dissipate. With risk sharing, the studio can still remain optimistic and energetic of producing and marketing the movies in pipeline, which would otherwise be thought of as sheer waste of money and efforts on account of observed failure and huge losses. Trend of videos and DVDs is capturing fast with audiences turning to this medium more than actually visiting a theatre. Apart from traditional sources of revenue, studio revenues like theatre contracts, sale of broadcast television rights and videos and DVD sales are fast catching up, lea ving behind normal box office revenues. Warner Bros. operates on the philosophy of vertical integration which provides it with increased access to downstream distribution channels. This practice can be improved with more focus on securing additional studio revenues. This can also reduce the risks which are more frequent in box office openings. Television broadcast rights, theatre contracts and such other studio revenue streams are considered to be more immune and hence, they should be treated as risk management activities where every single film is a time and cost based project. Marketing campaigns play a significant role in the success or failure of a movie. It educates the audience about what actually is contained in the movie. Trailers are extracted from the movie run itself, which are some exceptionally excellent scenes to hit the psyche of the target audience. With every market, trailers are customized according to the choice, language, seasonality and preference. Trailers befo re launching the movie are generally for box office purposes. However, what if trailers are also developed for television broadcast and theatre screenings simultaneously with box office openings! This could eliminate the fear of a disappointing opening weekend where theatre screenings and sale of videos and DVDs could counteract the losses of bad openings. Maintaining relationships with distributors, actors and directors is yet another

Thames Water company Case Study Example | Topics and Well Written Essays - 3000 words

Thames Water company - Case Study Example It is also in this light that the shareholders will generate more income from the cash dividends as well as the stock dividends that the company gives them. The shareholders are composed of the stockholders who have invested their hard earned money in the business. The shareholders of the company will generate income in order to stay in operation for a long time. If the company does not make a profit, in other words it generates a loss, then there a possibility that the company will close shop. Therefore if the company will close shop, then the company will have to declare bankruptcy and close shop. The shareholders will be given their dividend income based on the percentage of the number of shares they own divided by the total outstanding shares. The dividends are computed as the total sales or revenue less total costs and expenses generated during the year. If the Sales is more than the expenses and costs, then the numerical amount is called net income. If the total costs and total expenses are more than the total sales or revenue for the year, then the numerical amount is called net loss. The net income is then divided by the number of outstanding shares to get the dividend income per share. This means to say that if the shareholder has more shares of stock of the Thames Water company then this particular shareholder will receive dividend income than the shareholders who invested in lesser number of shares. Likewise, if the company generates a net loss for the year, then the net loss will be divided by the total number of outstanding shares. This means that if the shareholder has more shares of stocks in Thames company, then this specific shareholder will receive more losses from as compared to the shareholder of Thames company who has invested in lesser numbers of shares. Expenses are amounts that include costs of repairing the leakages in the more the one hundred fifty year old pipes covering the South Eastern part of England which is under the water supply responsibility of Thames Water company. Some of the major monetary worries of Thames water which will increases its expenses and thereby decrease the net income resulting to lesser shareholder dividends per share is that Thames Water may be fined for '66m by the London Government regulatory agency OFWAT because it failed to meet its targets for reducing the volume of water lost through leaks. The company had already spend an estimated '150m extra on tackling the problem. The company is legally bound to replace around 230 miles of ageing water mains in London over the next five years in addition to the 770 miles it has already planned. The Thames Water company has to accomplish its leakage plugging for the next two years as well as to double its expenses to plug leaks for the two years after that because the company must not fail to meet their revised targets, or else, the Government agency OFWAT will take some enforcement action. Thames was able to reduce expenses when it did not meet its leakage plugging target since 1999-2000. This could be intentionally done to keep the company on a positive net income position. To add to the company's woes, the company had it lost 894m litres of water a day which has translated into lesser sales revenue and correspondingly lesser net income and finally lesser shareholde

International Marketing Research at the Mayo Clinic

International Marketing Research at the Mayo Clinic Given that Mayo Clinic is seeking to expand its outreach on the international level by 100%, market research is needed to determine where our marketing activities are most likely to succeed, what strategies for market penetration are needed, and what types of marketing activities are most likely to generate increased use of Mayo Clinic services by international patients. It is necessary for us to conduct market research that obtains data from international insurers regarding the kind of insurance policies that are available internationally in different markets, the number of individuals or households with private insurance or with government insurance that would pay for the majority of costs incurred at Mayo Clinic, and other relevant data. As the Mayo Clinic marketing research team, we will survey insurance companies to determine whether or not they cover services that the Mayo Clinic offers. Determining whether these insurance companies offer policies that provide for our services would be a key research finding which could ultimately lead to new and more profitable relationships with premium health insurance providers. The marketing research will also include an emphasis on primary data gathering. Using the Internet and drawing upon lists of international alumni of the Clinic (Mayo international alumni now number 1,500, representing 67 countries), a greater survey effort will be undertaken to determine what in the Mayo Clinic experience will be emphasized in subsequent marketing activities. Surveys via e-mail will augment previously conducted telephone interview activities and will also include a large sample of individuals who have not previously used Mayos services. Primary data can also be gathered through targeted focus groups in those countries where we hope to expand our client population. Focus groups should prove to be quite useful in identifying the kinds of marketing and promotional activities that will be well received within a particular country or culture. This kind of research will also identify potential avenues for enhancing the image of Mayo Clinic through targeted advertising via direct mail and print media. This particular strategy should be undertaken in conjunction with health insurance providers who may be interested in adding a specific Mayo Clinic benefit to their health insurance policy. Finally, Mayo Clinic will survey hospitals and other health care providers in our foreign target markets to assess their willingness to refer patients to our clinic for services that cannot be obtained locally. According to Cateora and Phillips, Most believe in the abilities of their own doctor and feel very confident about medical care in their own community. Even though quality may be regionally or culturally defined, almost everyone considers his or her doctor to be a good one.: (Cateora, 2009). With this in mind, individual physicians will also be surveyed on this critical issue to build awareness of the Mayo brand and its products and asked under what conditions would they refer a patient to Mayo Clinic. These kind of primary data will augment the secondary data that are more readily obtained. http://www.essaysforstudent.com/import/i/1.gif Add Project New Business essays Gap Strategic Overview (15 August) Johari Windows Testing (15 August) Walmart Inc. 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My Philosophy of Teaching Essay -- Philosophy of Education Teachers Es

My Philosophy of Teaching Teaching is a daunting task that I do not intend to take lightly. Becoming a teacher has been a dream of mine for several years. I always knew that teaching would be the career for me, especially when I began working in the school system as a substitute secretary. I loved working in the school environment; coming in contact with children everyday made me realize how much I would enjoy teaching a classroom full of students. Teachers play such an important role in a child’s life, sometimes being their only source of encouragement and support. As a teacher, I want to know my students – their personality, learning style, and academic level, so I can meet their needs and create the best learning environment possible. The definition of the word â€Å"educate† is: â€Å"to develop the faculties and powers of (a person) by instruction or schooling.† I believe the key word in this definition is â€Å"power.† As a teacher, I must find several ways to unleash that power in a child’s mind; I must motivate, inspire, and encourage my students. â€Å"Education is not filling a bucket, but lighting a fire.† (William B. Yeats) The purpose of education is to teach the basics of knowledge and to challenge each individual to learn. The realization that I will have the power to make a difference in a child’s life is sometimes overwhelming. This remarkable fact gives me a stronger purpose – to be a positive role model for my students. Being an effective teacher is truly an awesome responsibility. Instead of seeing students as partially full vessels waiting to be filled, teachers should conceive their work as creating learning situations where students can build their own knowledge through an a... ... and the world of the child. I plan to graduate from Concord College in the Spring of 2004. After graduation, I hope to begin teaching for the Wyoming County Board of Education. While teaching, I will pursue my Master's Degree at Concord. I am so excited about one day teaching our children. My goal is to be a positive influence on a child and I cannot imagine anything more important to do with my life than helping children. A quote from Herbert Kohl sums up my feelings of becoming an educator: â€Å"I believe the impulse to teach is fundamentally altruistic and represents a desire to share what you value and to empower others. I am not talking about the job of teaching so much as the calling to teach. Most teachers I know have felt that calling at some time in their lives.† My dream is to someday soon fulfill my calling.

Math Essay

At the end of each unit, DB participation will be assessed based on both level of engagement and the quality of the contribution to the discussion. At a minimum, each student will be expected to post an original and thoughtful response to the DB question and contribute to the weekly dialogue by responding to at least two other posts from students. The first contribution must be posted before midnight (Central Time) on Wednesday of each week. Two additional responses are required after Wednesday of each week. Students are highly encouraged to engage on the Discussion Board early and often, as that is the primary way the university tracks class attendance and participation. The purpose of the Discussion Board is to allow students to learn through sharing ideas and experiences as they relate to course content and the DB question. Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB will be accepted after the end of each week. A grandmother is looking for a plan to finance her new grandchild’s college education. She has $50,000 to invest. Search the internet and locate a long-range investment plan, CD, Savings Bond, etc, for the grandmother. The plan is to earn compound interest. Calculate the future value of the investment. You must use the advertised interest rate, the number of compounding periods per year, and the time the funds will be invested. If you are not given the number of compounding periods a year, make it up. 1. The principal is $50,000. This is P. 2. Research the annual interest rate for your investment. This is r. 3. State the time in years for the investment (as in when the new grandchild will be attending college). This is t. 4. State the number of compounding periods per year. This is n. 5. Model the future value of Grandma’s investment as an exponential function, with time as the independent variable: F(t) = P(1 + r/n) nt 6. State the future value of Grandma’s investment. 7. Use the internet or library resources to find the average cost of a college education today; will grandma’s investment be able to cover the cost in today’s dollars; what about in the future? 8. Summarize your findings in writing using proper style and grammar. 9. Include references formatted according to APA style. 10. Respond to a classmate’s posting. If you think there may be an error, feel free to help your classmate without providing the correct answer. Otherwise, analyze the post in comparison to yours or add new information to the discussion. In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings. For assistance with your assignment, please use your text, Web resources, and all course materials. | |

Philippines Essay

I. Expected Argument – The academic progress of the students will increase because English is the medium used in international textbooks and schools. II. Rebuttal – The students’ academic progress may be hindered due to unfamiliarity with the language, especially more so with the less fortunate people in the country. III. Explanation For many in the Philippines, the fluent use of the English language has always indicated a level of superiority or better upbringing among its people. This and the fact that the English language is most commonly used in an international basis has lead people to believe that English is more valuable than the Filipino or any other indigenous language. This idea, I believe, is false. The English language is not a gauge of one’s intelligence, as subjects such as Science and Math do not need to revolve around the language. Recent studies have shown that students who study in their own native tongue have obtained the highest scores, for example students from Japan and Korea. Eduardo Gullas, an old lawmaker from Cebu, says that Filipino children failed in the recent math and science tests given by DepEd because they have poor English. He also added: â€Å"To begin with, math and science manuals and most other books for that matter are in English, so learning becomes extremely difficult if the student has deficient English.† Also, using English puts poorer student at a disadvantage. Not everyone speaks English at home so children from Tagalog speaking home are less likely to understand the lessons. Also, the students would also be more concerned whether their use of English was correct and be more hesitant to recite and speak in class, thus hindering their educational development. IV. Examples 1. Malaysia said it will drop English as the language of instruction for math and science in schools, in a highly sensitive decision that has split opinion in the multiethnic country. The government cited a 2008 survey which found that students’ performance in math and science had fallen since it had been taught in English, and that rural children were hit particularly hard. 2. An article by Saffir Rammah states that; â€Å"We (Academy of the Punjab in North America) believe that the native language is the only genuine and true medium of expression for any nationality, in particular for communicating their emotions and feelings to each other. Millions of Punjabi sons and daughters who even today write letters to their Punjabi speaking parents, friends and other loved ones in Urdu or English are missing the most basic and vital mode of communications available to human beings – their own mother tongue. If we sit down for a few moments and ponder on this phenomena, we will soon come to the conclusion that it is a crime against a whole nation to deprive them the proper training in written expression in their own language† and that, â€Å"that the use of Urdu as the medium of instructions in schools is the main cause of low literacy rate in West Punjab and is one of the main impediments of economic growth and development of civil society. We take note of the fact that all developed nations, including the â€Å"Asian Tigers† that have recently made major strides in economic development, use their native languages as medium of instructions in schools. We are convinced that education in Punjabi is a must for the educational, economic and civil development of West Punjab.† 3. In a study done in 2006, 52% of Filipino students prefer bilingual classes with both English and Filipino rather than pure and straight English in subjects like Math and Science because it’s too hard to understand and because some words have no direct Filipino-English meanings.